80% of customers that walk through the door of a brick and mortar store have spent time online pre-shopping, yet your store managers have no insight into what they looked at.
The physical store needs to reflect the dynamics of it's local "digital market". Retailers can now execute an in-store experience to match digital demand by surfacing visual merchandising and inventory gaps on a store-by-store basis. This functionality allows store managers and employees to better merchandise, recommend products, and provide insight to inventory opportunities.
This product provides insights and actionable data for store management, planning/allocation and merchandising to create in-store experiences that reflect what the digital and mobile customers are doing around the radius of every store in every local market.
Embed relevant real-time local trending data in clientelling and store associate reports
Enable managers to make better visual merchandising decision based on real-time data
Empower Visual Merchandising teams to change plan on a store by store basis as seasonal trends ebb and flow
Add a new dimension to Planning and Allocation monthly post-mortem sessions based on localized ecommerce trends and data
Empower Planning and Allocation to be more proactive and prescriptive in communicating selling opportunities to the store to help mitigate inventory liability and better sell what has been allocated to the store on a store by store basis